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Latin Music Is Reaching More Listeners Than Ever — But That Is Represented?

Latin Music Is Reaching More Listeners Than Ever — But That Is Represented?

Some in the market are worried that the dominance of reggaeton and trap actually leaves room that is little other design

The most crucial narratives in modern pop music is the emergence of Latin music as a powerful commercial force in the usa. Between 2016 and 2017, the amount of Spanish-language entries from the Hot 100 jumped from a simple four to 19. Up to now this 12 months, there has been at the very least 16 more charting singles. After several years of calling up English-language functions and attempting to persuade them to collaborate, veteran A&Rs when you look at the Latin music industry is now able to enjoy being chased by Anglo performers in need of a boost that is streaming.

Many industry figures are worried that Latin pop’s gains are too greatly focused in only one area — what’s known as “urban” music, which mainly encompasses reggaeton and trap. Some fear that other Spanish-language music genres will no longer be seen as profitable and may become niche products, abandoned by the mainstream as songs in this space rack up stream counts in the billions and labels follow that money.

“It’s a discussion we hear everywhere, but specially in the U.S., ” claims Juan Paz, a previous major label worker who now works together with Trending Tropics, Monsieur Perine and Superlitio, none of whom stick to the typical urban noise. “Even Mexico — which was previously a pop and stone marketplace for quite a long time — is turning out to be a metropolitan market. Continue reading