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Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual ladies, deficiencies in money for marketing implied she’d visit nightclubs armed with bottles of spirits.
” when you look at the days that are early’d head to nightclubs with a container of sambuca within one hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted women by standing outside of the toilets that are portable out wc paper with leaflets advertising the software.
It was back in 2013, and Ms Exton’s cheap, but revolutionary, approach to advertising quickly saw user numbers increase steadily, then further gaining traction many thanks to good recommendations.
Started in London, however with its headquarters moving to San Francisco just last year in purchase to be nearer to US investors, also to be into the dense of this burgeoning social networking scene, the Her application now has one or more million female users across the world. Continue reading